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Web Survey Bibliography

Title E-Commerce and Marketing Research
Author Whaley, J.
Year 2000
Access date 18.06.2004
Abstract E-commerce is the business of the future…are you ready? You need to know who your customers and prospects are in order to tailor offerings to them. To do this, you can use Web survey tools to generate information and marketing plans. The Web survey is a front end for customers/prospects to provide data that populates databases — which can then be analyzed and utilized to predetermine how to best target your marketing efforts for maximum effect. With the right technologies, you can meet the desires of the ever-demanding prospect immediately and seamlessly.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)